The Imaginary Life of Alexander McQueen tells a story that is inspired by accounts of his life in a style that is sexy, flamboyant, irreverent and poignant, unraveling the enigma of the person that was Alexander McQueen. The show is a unique multimedia theatrical experience that will use the latest technology in projection mapping and holograms to transform the theater into an interactive landscape that is a fusion between a fashion show, a play, and a rock concert. The audience will get to experience the excitement of a McQueen-esque fashion show on a runway that will extend from the stage into the seating area to get a glimpse of the personal life that drove McQueen to create an amazing body of artwork while he lived his life on the runway. The play provides a visceral experience that evokes the emotion and artistic spirit of one of fashion’s most iconic figures.